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A regular program of personal sales calls on specialist travel agencies, tour operators, corporate travel managers, associations, conference and meetings planners, incentive organizers, transportation companies and other potential sources of new business to:
Regular contact with main-line and special interest operators to influence them to feature clients in their tour programs or to extend the level of coverage. We routinely provide clients with a comprehensive analysis of content and extent of tour operators programs featuring their products.
Selective and systematic distribution of a clients promotional materials (brochures, posters, videos, CDs, sales manuals) is an important and essential service. Care is taken to avoid indiscriminate distribution which can be both costly and wasteful.
Includes organization of workshops, seminars, teach-ins, clinics, lectures and road shows. Activities can also be directed at the consumer market.
Clients interests can be represented at trade (and consumer) fairs and exhibitions. Services can include designing and/or operating a client’s exhibit or attending as an observer. Similar services can be provided at major industry Conferences or Conventions.
Personal contact for our clients with leading specialist incentive travel companies and major corporations.
Creative marketing aimed at developing business meetings,conferences, conventions, ad hoc group movements and other types of bulk travel is one of our specialities.
Familarisation tours, study tours and site inspection visits are organized on a regular basis to expose a client’s product to the most appropriate sectors of the travel trade.
A report schedule- covering marketing activities, results achieved and future plans- is part of most contracts. Clients are also up-dated regularly on trends and developments in the market place. Basic marketing intelligence is automatically included in the activity report and additional information is provided via our quarterly in-house market review.”Market Information from Canada”
Regular contact is maintained with carriers serving a client’s destination(s). Care is taken to involve carriers in product familarisation tour planning, special promotions and other appropriate events.
Specialist advice is available on how best to promote clients products via the internet and on electronic marketing.
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London Media Studio